We never run out of ideas, that’s why we were chosen to run the WEIR Venloop!
For years, our client has invested in sponsoring the Venlo marathon. The business is located in Venlo and is staffed by people from the city and beyond. Previously the return on their investment hasn’t reached their goals, so the team at Tooters stepped in.
We created WEIR mascots based on the two most high profile products the factory produces for a worldwide customer base - Geert GEHO and ENDU Ron. These larger than life mascots entertained the runners as they prepared for the race at several events throughout the week leading up to and including the race day.
The event included the kids run, elderly walk, 10k, half marathon and the main event itself. Each of the races was branded and key messages were developed for placement at strategic points along the routes.