Making the impossible packable

Fitting more in to less is a skill. And CPS Packaging Systems have perfected it. Using their technology, items can be packed easier and quicker with more stuff going in to the same space as before.


CPS were placing a packing machine on an Expo stand and wanted people to challenge the them to a packing race. To launch the campaign and invite people to the Expo, we created a film and a unique direct mail.


On the expo stand the demonstrations took place throughout the day and the machine had a 100% success rate. The message was delivered in a clear and unique way. The expo stand itself became a focal point of the event and pictures of the ‘elephant in a box’ – the key visual for the event – soon started to trend on LinkedIn posts.

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