Eindhoven Airport, always eager to engage with their customers, wanted to bring a little Christmas spirit to travellers. And the Christmas Elfie was born.
We created a photo booth where people could make their very own ‘elfies’. We provided props and signage and encouraged the traveller to show where they were heading for Christmas.
These images were captured, printed and framed for free and handed to the traveller, and posted on social media (tagged with the names of the people in the image). Over 1,000 pictures were created – and all were shared across multiple social media platforms, fully branded, but more importantly full of Christmas cheer.
The destinations were clearly displayed – leading to increased awareness of how many destinations Eindhoven Airport services.
We also used the images to create on-site signage during the festive season.