Guerilla activity

Schoonmaak vakdagen

Visitors who attended the Schoonmaak vakdagen and arrived by car were individually targeted by a team of 15 specially hired brand ambassadors. Over 6,000 cars, during a two day period had a special Clean Deal branded flyer attached to their rear windscreen wiper. But this was no ordinary flyer - on returning to their cars, visitors to the Expo were treated to a special ‘safe drive home’ message displayed in their rear view mirror, specially printed on the micro sponge and attached to a foam filled rubber cleaning glove in corporate Clean Deal blue. The action was a success, with quantifiable web visitors (via the unique URL printed on each sponge) being traceable, and leading to data collection and contact moments.

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